OFFICE EMT: SOLVING COMPLEX OFFICE PROBLEMS. EASING THE PAIN OF BEING IN BUSINESS.
OFFICE EMT: SOLVING COMPLEX OFFICE PROBLEMS. EASING THE PAIN OF BEING IN BUSINESS.
Market Research:
Market research can give you better aim, enhancing your overall effectiveness, reputation and marketing. I have five years experience working full-time in Market Research, first as a Project Director, then as a Senior Project Director, then as owner of a Market Research Company. I am skilled with in-depth interviews, focus groups, copy testing, ad testing and overall market assessments. I offer the highest industry standards for study design, ethics, analysis, reports and presentations. Examples of my past market research projects:
STRATEGIC PLANNING: I have worked with pharmaceutical companies to plan how to market treatments for cholesterol, reflux, and contraceptives among others. This helped them to plan how to market treatments to both patients and physicians.
MARKET ASSESSMENTS: A dental office wanted copy written for a web site. First they needed to understand how patients chose dentists, and which features of their practice might be both important and superior in the minds of patients. I conducted in-depth interviews that answered these questions.
COPY AND AD TESTING: Working with advertising agencies, I have conducted ad tests and copy tests using focus groups and in-depth interviews. This helped them to enhance both copy and visual elements.
For a free market research proposal, you are welcome to call 610-584-8394.
Best regards,
Laura Swart, M.A.
Office EMT